The school of Nordic walking is a key pillar of the Belgrade
programme, and walkers meet under the supervision of medical nurses
and professional sports trainers. Participants gather for organised
walks throughout Belgrade, featuring special guest appearances
including celebrities and doctors, nutritionists and psychologists. 26
sessions took place in the first year of the project.
More than 1000 residents are using the accompanying phone
application, and together they have clocked up more than 60 million
steps – a giant 63 thousand kilometres walked! Well done!
Milestones unlock donations to the project from Novo Nordisk and
partners include the Danish Embassy, the City of Belgrade and national
diabetes organisations – all committed to boosting awareness and
creating early diabetes and obesity prevention programmes.
The partners have also created a community initiative dedicated to
preventing diabetes and obesity through a healthy lifestyle called
Open the Blue Circle. Residents are mobilised through digital
channels, including a website, mobile application and local