The partners have come up with 30MAL30, an initiative that
motivates, is competitive, accessible and fun. The goal is to get
people moving for at least 30 minutes per day for 30 days straight.
30MAL30 can be joined simply by downloading a step counting app
onto a smartphone. The target is to register 7,000 steps per day,
every day. The initiative inspires participants to walk by providing
city walking maps and treasure hunting routes for families with children.
It is hoped that people will remain more active, a key element in
the mission to bend to urban diabetes. Anyone can partake, whether as
an individual or in a team. The most active have the chance to win
prizes of vouchers for local stores.
For more information, or just for inspiration, check out the initiative website
here (in German)