Childhood obesity is increasing as well as threatening community
health. There are now more than 3 million children with obesity in
Turkey3; therefore, this programme aims to identify the
root causes of diabetes starting from childhood obesity in Istanbul,
which reflects 20% of the country population.
In-depth research was conducted by IPSOS to identify major gaps and
determination of social risks, cultural and urban factors, focusing on
Istanbul’s perception of obesity. During the COVID-19 pandemic, an
online Social Listening study was conducted which highlighted topics
such as; the notion of living healthy, being part of a healthy
environment, and obesity risk factors associated with an urban
lifestyle. Qualitative and quantitative research followed the social
listening phase with online 1:1 in-depth interviews to understand
children’s lifestyles, dietary habits, living conditions and
approaches of their parents and authorities and the underlying causes
of the obesity among children.
Targeting preschool children and their families, projects have been
developed with the aim to change habits and promote healthy living.
Digital and face-to-face educational programmes have been created for
the curriculum of nurseries as well as a ‘Persona
Dolls Educational Initiative’ teaching method to be implemented
in the curriculum to prevent obesity stigmatisation.
"We rank first in Europe in
obesity. Moreover, we are the second country with the highest
obesity rate among OECD countries after the USA. Although obesity is
generally perceived as an adult disease, childhood obesity is
unfortunately now a global public health problem."
— Dr Şengül Altan Arslan, İstanbul Metropolitan Municipality
Deputy Secretary General.
action case study